Ardour Brand interview (English version)

Before designing Ardour Brand, where did you work? Which projects did you take part in?

We used to write the blog sinister delicious together and also had a few other things going on.

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 The clothing market is flooded, what is what makes two people started to design their own brand in 2013?

Just a passion for it really, a love of quality made clothing and trying to produce a product that represents that passion and what we’re about. The clothing market will always be saturated, so it’s a challenge to create something that stands out and resonates with people that will hopefully be the making of your success.

What kind of public are your designs focused on?

We have a colourful cross section of customers, but the main quota I would say comes from lads into football, new mods and just generally people who appreciate good clothing.

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 How do your collaborations come?

Our collaborations generally come through a conversation and some brain storming with the collaborator. It’s good and interesting collaborating with other people because you can feed off the ideas of others to create something that you might not have done on your own, and vice versa.

 Your clothing is manufactured in England and the raw material is English, Japanese or American. What importance has the place of manufacturing and the origin of the raw material for you?

We think it’s extremely important to aide local economy from grass roots up and therefore we always look to use British materials and manufacturing for our products. By doing so we’re supporting the British economy and in the current climate this is a very important thing to do.

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Related to the previous question. In my case, I attach importance to the place of manufacturing at the time of purchase. Do you think it is something that your customers keep in mind?

I think anybody that has a true appreciate for clothing will care about where it is made and the origin of that particular piece of clothing. Personally I won’t ever buy anything that’s made in a sweatshop where the worker is subject to inhumane conditions and is paid a pittance, you need to look at it from a moral perspective before even entering the realms of quality etc.

 What is the garment or accessory of your brand of which you feel the proudest?

I think We both really loved the bonded cotton coach jackets that we produced, especially the one with a harris tweed under collar. The Bromport Parka and also out recently released Acid Parka would also be up there.

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What are the fabrics which the most you like working with? And, why do you like them?

It entirely depends on what we’re making and what direction we’re going, but I think it’s fair to say we enjoy working with traditional fabrics and materials as opposed to anything too technical minded. That said we did use a microfibre for our latest jacket.

 We know your love for clothing was because, your parents, Saul, were skinheads and then, they were in the sphere of Northern Soul. In your case, Shaun, your father was a casual and since you were a child, he brought you to the matches. What of these had influence in Ardour Brand?

I think from both points of view and generally in life our upbringings and the stories we’re told resonate with us greatly and can perhaps shape our way of thinking. We have both been lucky enough to grow up with great music from a young age and stories of true sub cultures that our parents were and are still part of. This breeds an inquisitive mind and a thirst and passion for things that might not be visible to your everyday person. Cultures are a beautiful thing, to be part of something and to have an understanding outside of the box is a special thing indeed and should be treasured.

 What is a must-have clothing brands in your wardrobe?

The labels finding favour and sitting in our wardrobes at the moment include Arpenteur, Dubbleworks, Beams, Monitaly, Mackintosh, MHL, Kaptain Sunshine, Orslow, Mt Rainier Design mixed in with the timeless classics like Ralph Lauren, vintage Sierra Designs, Aquascutum, Burberry, with Nike, New Balance and Superga Trainers, Clarks Originals, Rancourt, Trickers, Red Wing and of course good quality denim from the likes of LVC and Edwin.

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What do you think it has changed since the early 80s until now in the Casual Culture?

The social climate is completely different these days, with the internet and a credit card you can inadvertently look like anything you want after an hour reading a fashion blog and a splurge on an on line web store. I think that the fundamental element of looking a little different, that sense of originality can sometimes be lacking these days. It was never the idea to look the same, to wear the same labels all the time. The point was to progress and make things your own, create your own style and not to conform to a set check list of staple labels, which is what a lot of so called casual’s tend to do these days.

 What teams of football are you, Shaun and Saul, supporters?

Shaun – West Brom

Saul – Newport County

 What are your hobbies?

We both DJ and run a party called Boogie Cartel in London and other cities, so we’re really into music, buying records, photography, writing and other creative outlets.

 As big music fans, what are your favourite bands?

We’re more into Boogie, Funk, Soul, Disco and House as opposed to bands but there are still some great bands that stand out. If we had to specifically only choose bands then we’d be talking The Cure, Talking Heads, New order etc.

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